The term 'PLUS COLUMN THING' is a crossword solution for the word 'ASSET', which is a five-letter word. An ASSET is something that has value and can be used to generate income or benefit its owner in some way. Assets can include tangible items such as real estate, vehicles, and equipment, as well as intangible items such as intellectual property, copyrights, and patents. Assets are important for businesses and individuals alike, as they can help to increase wealth and provide financial security.