A PLEDGE drive plea is a request for donations to a charitable cause. It is usually made during a fundraising event, such as a telethon or a radio broadcast. The term 'PLEDGE drive plea' is derived from the word 'PLEDGE, ' which means to make a promise or commitment to give money or other support to a cause. The purpose of a PLEDGE drive plea is to encourage people to DONATE money to a charity or organization in order to help them achieve their goals.