Sowing seeds is an essential part of gardening and agriculture. It involves placing the seeds in the soil, covering them with a thin layer of soil, and providing them with the necessary moisture and nutrients to help them germinate and grow. The term 'SOW' is used to describe this process, which is why it is the answer to the crossword clue. Planting seeds is an important step in growing plants, as it allows for the growth of new plants from the same species.