The term 'PITFALL! PLATFORM' is referring to the classic video game Pitfall!, which was released in 1982 for the Atari platform. The game was a huge success and is considered one of the most influential video games of all time. It was the first side-scrolling platform game and was the first game to feature a continuous background. The game was developed by Activision and was released on the Atari 2600 console.