The term PITCHING PROS is composed of two words, 'PITCHING' and 'pros'. The first word, 'PITCHING', refers to the act of making a persuasive argument or presentation in order to convince someone to buy a product or service. The second word, 'pros', stands for professionals who are experts in their field. In this case, the term PITCHING PROS refers to professionals who specialize in making persuasive presentations to potential customers. The crossword solution for this term is ADMEN, which stands for advertising men. These are professionals who specialize in creating and executing advertising campaigns for businesses.