Personal magnetism, also known as CHARISMA or MOJO, is the ability to attract and influence people. It is a quality that some people possess naturally, while others may need to work on developing it. CHARISMA is often described as a special charm or appeal that makes someone stand out from the crowd. MOJO is a term used to describe a person's inner confidence and strength of character. Both terms refer to the same concept: the power to draw people in and make them feel comfortable and connected.