The PEOPLE's Campaign is a grassroots movement that was started in the United States in the late 1960s. It was created to fight poverty and inequality, and to promote economic justice. The term 'PEOPLE's Campaign' was coined by civil rights leader Martin Luther King Jr., who wanted to bring attention to the plight of the POOR and marginalized. The campaign was successful in raising awareness and inspiring action, and it continues to be an important part of the fight for social justice today.