PANASONIC RIVAL is a term used to describe the major electronics companies that compete with Panasonic in the consumer electronics market. These companies include PIONEER, Toshiba, Sony, Sanyo, and RCA. PIONEER is a Japanese electronics company founded in 1938 that produces a wide range of products from audio equipment to home appliances. Toshiba is a Japanese multinational conglomerate founded in 1875 that manufactures a variety of consumer electronics, including televisions, laptops, and home appliances. Sony is a Japanese multinational conglomerate founded in 1946 that produces consumer electronics, gaming consoles, and entertainment products. Sanyo is a Japanese electronics company founded in 1947 that produces a wide range of consumer electronics, including televisions, air conditioners, and refrigerators. RCA is an American electronics company founded in 1919 that produces a variety of consumer electronics, including televisions, DVD players, and audio equipment.