The American Dental Association (ADA) is a professional organization that promotes the importance of flossing. It is a non-profit organization that works to improve the oral health of the public through education, research, and advocacy. The ADA provides resources to help people understand the importance of flossing and how to properly do it. They also provide information on the latest advances in dental care and technology. The ADA is committed to helping people maintain good oral health and prevent dental diseases.