The term 'OLD PRINTING PROCESS, FOR SHORT' can be summarized as 'ROTO', which stands for rotogravure. Rotogravure is a type of intaglio printing process that was developed in the late 19th century and was widely used until the mid-20th century. It involves engraving an image onto a cylinder, which is then used to transfer the image onto paper. The process produces high-quality prints with a wide range of colors and tones.