The term 'CULT' of personality refers to a group of people who share a common set of beliefs and practices, often based on a particular religious or spiritual ideology. This type of group is typically characterized by its members' devotion to a leader or set of teachings, and the group's activities may include rituals, ceremonies, and other forms of communal worship. Cults are often seen as controversial due to their tendency to isolate members from the outside world and their potential for manipulation and abuse.