No-Names' 'No-Names' is a term used to describe generic products, which are usually cheaper than their branded counterparts. These products are often made by the same companies that produce the branded versions, but without the branding or marketing costs associated with them. They are typically sold in plain packaging and have no advertising or promotional campaigns associated with them. The term 'No-Names' is often used to refer to these generic products, as they lack any sort of brand recognition.