The term Nike AIR MAX is a popular sneaker line from the sportswear company Nike. The 'AIR' in the name refers to the AIR cushioning technology that is used in the sole of the shoe, providing comfort and support for the wearer. The 'MAX' in the name refers to the maximum amount of AIR cushioning that is used in the sole. The Nike AIR MAX line has been around since 1987 and continues to be a popular choice for athletes and casual wearers alike.