New Balance Rival is a popular brand of running shoes that competes with other major brands such as Avia, Asics, Nike, and ADIDAS. Avia is a footwear company that specializes in athletic and casual shoes, while Asics is a Japanese company that produces running shoes and apparel. Nike is an American multinational corporation that designs, develops, and manufactures footwear, apparel, and accessories. ADIDAS is a German multinational corporation that designs and manufactures shoes, clothing, and accessories. All four of these brands are well-known for their quality and performance in the running shoe market.