Mr. Peanut Trademark is a popular brand of peanut-based snacks and products owned by Planters, a subsidiary of Kraft Heinz. The trademark is represented by a cartoon mascot of a peanut in a top hat and monocle, which is often referred to as 'Mr. Peanut'. The mascot was created in 1916 by a young schoolboy named Antonio Gentile, who won a design contest held by Planters. The mascot is often associated with the word 'CANE', which is a four-letter word that is part of the Mr. Peanut Trademark.