MR. GUEVARA is a reference to the late Argentine Marxist revolutionary, Che Guevara. He was a major figure in the Cuban Revolution and served as the Minister of Industry in Cuba from 1961 to 1965. He was also a guerrilla leader in several other Latin American countries. His iconic image has become a symbol of rebellion and revolution around the world. The three-letter acronym CHE is often used to refer to him.