Movado Alternative is a term used to refer to two popular watch brands, Rolex and Seiko. Rolex is a Swiss luxury watchmaker founded in 1905, known for its iconic designs and precision craftsmanship. Seiko is a Japanese watchmaker founded in 1881, renowned for its innovative technology and high-quality timepieces. Both Rolex and Seiko are considered alternatives to Movado watches, offering similar styles and features at more affordable prices.