Model's asset is a term used to describe the physical features of a model that make them attractive and desirable for modeling jobs. The three main assets are SMILE, POISE, and FACE. A model's SMILE is their ability to convey happiness and joy through their facial expression. POISE is the grace and elegance with which a model carries themselves. Lastly, a model's FACE is the most important asset as it is the first thing people notice and is the basis for how they are judged.