Mike's Partner in Candy is Ike, a three-letter word. Ike is the nickname of Isaac Tigrett, the co-founder of the Hard Rock Cafe with his business partner, Peter Morton. Together, they also founded the House of Blues chain of music venues and restaurants. In addition to their restaurant businesses, Ike and Peter also created the Mike and Ike candy brand in 1940. The candy was named after the two partners and has become a popular treat among candy lovers.