The term 'Michelin Product' refers to the company's range of RADIAL tires. RADIAL tires are constructed with a belt of steel cords that run around the circumference of the TIRE, and are designed to provide superior performance and durability. TIRE is a four letter word that refers to the rubber covering that encases the wheel of a vehicle. Michelin is a French TIRE manufacturer that has been producing high quality tires since 1889.