The term MEDIA BIGGIE is a combination of two words, 'MEDIA' and 'MOGUL'. MEDIA refers to the various forms of communication used to convey information, such as television, radio, newspapers, magazines, and the internet. A MOGUL is an influential person in a particular industry, often with great wealth and power. Therefore, a MEDIA MOGUL is someone who has a great influence over the MEDIA industry, typically through their wealth and power.