The Mazda catchphrase is a combination of two words, 'ZOOM' and 'ZOOM Zoom'. The term was first used in the late 1990s as part of an advertising campaign for Mazda cars. It has since become synonymous with the brand and is used to describe the feeling of driving a Mazda car. The phrase is meant to evoke a sense of excitement and energy, and is often used to describe the performance of Mazda vehicles.