The Mary Kay rival crossword solutions are Estee (5 letters) and AVON (4 letters). Estee Lauder is a cosmetics company founded in 1946 by Joseph and Estee Lauder. It is one of the world's leading manufacturers of skincare, makeup, and fragrance products. AVON is a direct selling company founded in 1886 by David H. McConnell. It is the world's largest direct seller of beauty and related products, with over 6 million representatives worldwide. Both Estee Lauder and AVON are major competitors to Mary Kay, a direct selling company founded in 1963 by Mary Kay Ash.