The term Mary Kay Alternative can be summarized as the job description of AVON, which is a four letter word. AVON is an American international manufacturer and direct selling company that specializes in beauty, household, and personal care products. It was founded in 1886 and is one of the world's largest direct sellers. AVON has a wide range of products, from makeup to skincare to fragrances, and its sales representatives are known as AVON Ladies.