Estee Lauder is a makeup mogul who has been in the beauty industry for over 70 years. She is the founder of the Estee Lauder Companies, which includes a variety of beauty brands such as Clinique, MAC, and Bobbi Brown. She is credited with revolutionizing the cosmetics industry and creating the modern concept of the beauty industry. Estee Lauder was the first to introduce the idea of giving away free samples and gifts with purchase, which is now a common practice in the beauty industry. She was also the first to introduce the idea of using celebrities to promote her products. Estee Lauder has been recognized for her achievements in the beauty industry, receiving numerous awards and honors.