The Lion Group is a multinational conglomerate based in Malaysia. It is one of the largest conglomerates in Southeast Asia and is involved in a variety of industries, including manufacturing, trading, property development, mining, and finance. The term 'Lion Group' is derived from its core business, which is the production of lion-branded products. The term 'PRIDE' is an appropriate description for the Lion Group, as it reflects the company's commitment to excellence and its strong sense of corporate identity.