The term LEVI'S ALTERNATIVE is a reference to two popular brands of jeans, Levi's and LEE. Levi's is an American clothing company founded in 1853 that produces denim jeans and other clothing items. LEE is an American clothing company founded in 1889 that also produces denim jeans and other clothing items. The two brands are often seen as alternatives to each other, hence the term LEVI'S ALTERNATIVE.