The Lenovo rival is DELL, a multinational computer technology company based in Round Rock, Texas. DELL designs, develops, manufactures, sells, and supports personal computers (PCs), servers, data storage devices, network switches, computer software, computer peripherals, HDTVs, cameras, printers, and other technology-related products and services. DELL is one of the largest technology companies in the world and is the third-largest PC vendor in the world after HP and Lenovo.