Laid it on thick is an idiom that means to excessively flatter or praise someone. The crossword solutions for this term are 'flattered' (9 letters) and 'CLOYED' (6 letters). Flattered means to be pleased by compliments or admiration, while CLOYED means to be overly sweet or excessive. Therefore, the phrase 'laid it on thick' implies that someone has been excessively flattering or praising another person.