The term 'LA CROSSE, WISC.' refers to the city of La Crosse, Wisconsin. It is located in the southwestern part of the state, on the Mississippi River. The city is known for its vibrant culture, outdoor activities, and historic sites. It is also home to the University of Wisconsin-La Crosse. La Crosse is a popular tourist destination, with many attractions such as the La Crosse Queen riverboat, the Grandad Bluff Park, and the La Crosse Municipal Airport.