Kitchenware brand OXO is a three-letter brand that was founded in 1990 by Sam Farber. It is known for its ergonomic kitchen tools and gadgets, such as peelers, graters, and measuring cups. EKCO is a four-letter brand that has been around since 1925. It is known for its wide range of kitchenware products, including cookware, cutlery, and bakeware. Both brands are popular among home cooks and professional chefs alike.