The term 'KID'S PLASTIC BRICKS' is often used to refer to the popular building blocks known as LEGO. LEGO is a Danish company that produces interlocking plastic bricks and other related components that can be used to build models of various shapes and sizes. The name LEGO is derived from the Danish phrase 'leg godt, ' which means 'play well.' LEGO has become a popular toy for children of all ages, and has been used to create a variety of models, from simple structures to complex machines.