The term 'JUST DO IT COMPANY' is referring to the company Nike, which is a multinational corporation that designs, develops, and sells athletic footwear, apparel, equipment, and accessories. Nike is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. The company was founded in 1964 by Phil Knight and Bill Bowerman and is headquartered in Beaverton, Oregon. The company's iconic slogan, 'Just Do It, ' was introduced in 1988 and has become one of the most recognizable slogans in the world.