The Jungian 'SELF' is a concept developed by Swiss psychiatrist Carl Jung. It is the part of the psyche that is responsible for integrating all aspects of the personality, and is often referred to as the 'true SELF'. ANIMA is the feminine aspect of the Jungian SELF, representing the unconscious feminine qualities within a man. It is often seen as a representation of the inner feminine, and is associated with creativity, intuition, and emotion.