The Jungian Principle of ANIMA is a concept developed by Swiss psychiatrist Carl Jung. It refers to the feminine aspect of a man's psyche, which is often seen as a representation of his unconscious desires and emotions. ANIMA is also used to describe the inner feminine qualities of a woman's psyche. Jung believed that the ANIMA was an important part of a person's psychological development, and that it could be used to help individuals gain insight into their own behavior and motivations.