Jingle writers, also known as admen, are professionals who specialize in creating catchy and memorable jingles for advertisements. They are responsible for writing lyrics and melodies that will help to promote a product or service. Admen must have a good understanding of music theory and composition, as well as an ability to craft lyrics that will resonate with the target audience. They must also be able to work within tight deadlines and collaborate with other professionals such as producers and musicians.