The Italian scooter brand Vespa is one of the most iconic and recognizable brands in the world. It was founded in 1946 by Piaggio & Co. S.p.A., a company based in Pontedera, Italy. The name Vespa is derived from the Italian word for 'WASP, ' which was chosen due to the shape of the scooter's body. Vespa has become a symbol of Italian culture and style, and its scooters are known for their reliability and affordability.