The crossword solution for the term 'IT'S A PLUS' is ASSET. An ASSET is something that has value and can be used to generate income or benefit a business. Assets can include tangible items such as buildings, equipment, and inventory, as well as intangible items such as intellectual property, goodwill, and brand recognition. Assets are important for businesses because they can be used to generate revenue or increase efficiency. The phrase 'it's a plus' is often used to describe something that is beneficial or advantageous. In this case, the term 'ASSET' is being used to describe something that is beneficial to a business.