In Jungian psychology, the term 'Inner Self' is often referred to as the ANIMA. This is a concept developed by Swiss psychiatrist Carl Jung which refers to the unconscious feminine aspect of a man's personality. It is believed that this inner self is composed of both conscious and unconscious elements, and is responsible for a person's behavior and attitudes. The ANIMA is seen as a bridge between the conscious and unconscious mind, and is thought to be the source of creativity and intuition.