Insomnia is a medical condition characterized by an inability to sleep, which can have a significant impact on a person's quality of life. It is estimated that up to 10% of the population suffers from INSOMNIA at some point in their lives. Symptoms of INSOMNIA include difficulty falling asleep, waking up frequently during the night, and feeling tired during the day. Treatment for INSOMNIA typically involves lifestyle changes such as avoiding caffeine and alcohol before bed, exercising regularly, and establishing a regular sleep schedule.