In this day and age, the term 'NOW' is often used to refer to the present moment. It is a three-letter word that implies immediacy and can be used to emphasize the urgency of a situation. NOW is also used to express the idea that something is happening at the same time as something else. In addition, it can be used to indicate that something is happening in the near future. NOW is a versatile word that can be used in many different contexts.