The term IN ADS CALL is a job description for an EVES, which is a four-letter word. An EVES is an individual who works as an advertising sales representative. They are responsible for making calls to potential customers and convincing them to purchase the product or service being advertised. They must also be able to answer any questions that the customer may have about the product or service. The EVES must be knowledgeable about the product or service and be able to explain it in a way that is easy for the customer to understand.