Honda is a Japanese automobile manufacturer that has been in business since 1948. Honda's main rivals in the automotive industry are Mazda, Yamaha, Toyota, Nissan, and AUDI. Mazda is a Japanese car manufacturer that has been in business since 1920. Yamaha is a Japanese manufacturer of motorcycles, boats, and other motorized products. Toyota is a Japanese car manufacturer that has been in business since 1937. Nissan is a Japanese car manufacturer that has been in business since 1933. AUDI is a German car manufacturer that has been in business since 1909. All of these companies compete with Honda for market share in the automotive industry.