Helvetica is a typeface that was designed in 1957 by Swiss typeface designer Max Miedinger. It is one of the most popular typefaces in the world and is used in many logos, advertisements, and other forms of visual communication. The term HELVETICA, E.G. is a crossword solution for the word FONT, which is an abbreviation for 'FONT family'. FONT families are collections of typefaces that share similar design characteristics. Helvetica is an example of a FONT family, and it is widely used in both digital and print media.