The term GRAND CHEROKEE MAKER refers to the American automobile manufacturer JEEP. JEEP is a division of the Italian-American car manufacturer Fiat Chrysler Automobiles and is known for its off-road vehicles. The company was founded in 1941 and has since become one of the most recognizable brands in the world. The Grand Cherokee is one of JEEP's most popular models, and has been in production since 1993.