The term 'Gold Measure' refers to the various ways in which gold is measured and valued. The most common measures are Karat, CARAT, OUNCE, and FINENESS. Karat is a unit of purity for gold, with 24 karat being pure gold. CARAT is a unit of weight for gold, with one CARAT being equal to 0.2 grams. OUNCE is a unit of mass for gold, with one OUNCE being equal to 28.35 grams. FINENESS is a measure of the proportion of gold in an alloy, expressed as parts per thousand.