The term 'going rate' refers to the standard or average PRICE of a service or product. The crossword solutions for this term include FARE (4 letters), airfare (7 letters), TOLL (4 letters), SPEED (5 letters), PRICE (5 letters), PACE (4 letters), COST (4 letters), cabfare (7 letters), carfare (7 letters), and marketprice (11 letters). These words all refer to the COST of a service or product, and can be used to describe the going rate of an item.