The crossword solution for the term GIVE A REASON is MOTIVATE. Motivation is an important concept in psychology and is defined as the process that initiates, guides, and maintains goal-oriented behaviors. It is what causes us to take action, whether to achieve a short-term goal or to make a lasting change. Motivation is often driven by a desire to achieve a certain outcome or to avoid a negative consequence. It can also be driven by external factors such as rewards or punishments. Motivation is a key factor in determining success and is essential for achieving goals.