The term 'GALLUP' is associated with the four-letter word 'POLL'. Gallup is an American analytics and advisory company that specializes in opinion polls, market research, and analytics. Founded in 1935 by George Gallup, the company is best known for its public opinion polls conducted worldwide. Gallup polls are used to measure public opinion on a variety of topics, such as politics, economics, and social issues. The results of these polls are often used to inform decision-making in the public and private sectors.