The term 'FUJI RIVAL' refers to two companies that have been in competition with each other for many years. The two companies are KODAK and Agfa, both of which are major players in the photography industry. KODAK is a multinational corporation based in the United States that produces imaging products, including cameras, film, and digital printing equipment. Agfa is a German-based company that also produces imaging products, such as cameras, film, and digital printing equipment. Both companies have been in competition with each other since the early 1900s, and their rivalry has continued to this day.